Adobe Analytics
Adobe Analytics provides digital analytics for understanding customer behavior across websites and other digital experiences. Teams use it to explore traffic, engagement, and conversion journeys.
View details → Adobe AnalyticsGoogle Analytics 4 is Google’s event-based analytics platform for measuring website and app activity. It helps teams understand acquisition, engagement, and conversions across the customer journey.
GA4 organizes measurement around events rather than page views alone. Public website scans can observe browser-side measurement signals, but cannot verify reporting accuracy, property settings, server-side activity, or whether an analytics account receives every event.
Scan your site Learn more ↗Based on 146 publicly scanned websites.
of scanned websites have observable Google Analytics 4 signals (92 websites).
Monthly share of eligible publicly scanned websites. Each month has its own sample.
| Month | Adoption | Websites scanned |
|---|---|---|
| 2026-07 | 65.0% | 103 |
| 2026-08 | 70.0% | 30 |
| 2026-09 | 66.7% | 18 |
| 2026-10 | 28.6% | 7 |
| Technology combination | Share |
|---|---|
| Google Analytics 4 + Google Tag Manager | 89.1% |
| Google Analytics 4 + Google Ads | 57.6% |
| Google Analytics 4 + Meta Pixel | 54.3% |
| Google Analytics 4 + Adobe Target | 6.5% |
| Google Analytics 4 + Adobe Analytics | 2.2% |
These statistics are based exclusively on websites scanned through the GA Auditor public web scanner. GA Auditor detects technologies using publicly observable website signals such as HTML, JavaScript, network requests, cookies, endpoints, IDs, and other technology fingerprints.
Private GA Auditor customer workspace data is not included in these statistics.
Learn more about our methodology →Scan your site for free and get a detailed report of the analytics, marketing, advertising, consent, and tracking technologies detected.
Scan your site nowAdobe Analytics provides digital analytics for understanding customer behavior across websites and other digital experiences. Teams use it to explore traffic, engagement, and conversion journeys.
View details → Adobe AnalyticsMatomo is a web analytics platform available through self-hosted and cloud deployments. It helps website owners analyze visits, campaigns, and conversions.
View details → MatomoPiwik PRO offers analytics tools for teams measuring digital experiences and managing their measurement processes. Its analytics platform supports traffic and behavioral analysis.
View details → Piwik PROMixpanel is a product analytics platform that helps teams study user actions, funnels, and retention. Its event-based reporting supports evaluation of product engagement.
View details → MixpanelAmplitude provides digital product analytics for exploring behavior, conversion, and retention. Teams use event data to understand how people interact with their products.
View details → Amplitude