Helping Organizations Trust Their Analytics Data
Founded by analytics practitioner Anil Batra, GA Auditor helps teams identify tracking issues, improve data quality, and gain confidence in their GA4, GTM, and BigQuery implementations.
Why GA Auditor Exists
Most companies rely on GA4, Google Tag Manager, and reporting dashboards every day — but many do not know whether their tracking is accurate, complete, or trustworthy.
GA Auditor connects measurement planning, implementation validation, continuous monitoring, and analysis. Audits provide evidence within that ongoing process, helping teams understand what should be tracked, what is collected, and what changed.
Who We Help
Marketers
Understand whether campaigns, conversions, and key user actions are being tracked correctly.
Analysts
Find GA4, GTM, and data quality problems faster without manually checking everything from scratch.
Business Owners
Get a clearer picture of whether analytics data can be trusted before making decisions.
Meet the Founder
Anil Batra
Founder, GA Auditor & Optizent
I'm Anil Batra, an analytics consultant, educator, and practitioner who has spent more than two decades helping organizations improve measurement, reporting, and data-driven decision making. Throughout my career, I repeatedly saw organizations making important business decisions based on analytics data they couldn't fully trust.
That's why I created GA Auditor — to help marketers, analysts, agencies, and business owners quickly identify issues, improve data quality, and gain confidence in their GA4, GTM, and BigQuery implementations.
What Makes GA Auditor Different
Measurement Planning
Align planned, implemented, and collected events.
Continuous Monitoring
See tracking changes and signals that need attention.
Multi-Platform Coverage
GA4, GTM, BigQuery, and data quality audits.
Want to see how healthy your analytics setup is?
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