Plan → Validate → Monitor → Analyze
Keep your measurement connected.Know what needs attention.
Build a measurement plan, validate your implementation, monitor tracking changes, and investigate your analytics with GA Auditor.
01 / Plan
A measurement plan you can maintain.
Keep expected events and parameters aligned with what is implemented and collected. Build an initial plan from your existing setup, then review and maintain it as your tracking evolves.
- Measurement PlanDocument what should be tracked.
- Events & ParametersKeep expected events and their data together.
- Planned vs Implemented vs CollectedCompare expectations with implementation and analytics evidence.
- Custom Dimensions & MetricsInclude the custom definitions in your plan.
- Ongoing plan maintenanceMaintain your plan as your tracking evolves.
02 / Validate
Check the implementation behind your reports.
Review GA4 configuration, GTM tags and triggers, events, parameters, data quality, and BigQuery exports. Audits remain a core capability, with checks and evidence that help you decide what to investigate.
- GA4 validationReview configuration, attribution, retention and key events.
- GTM implementationReview tags, triggers, variables and consent controls.
- Event and parameter validationCheck implementation and collection evidence.
- Data QualityFind signals that need a closer review.
- BigQuery validationReview export coverage and data quality where available.
03 / Monitor
See tracking changes in one timeline.
Continuously watch your analytics stack for changes. See pixel detection changes, GTM versions, activity and data quality signals together, so important changes have context.
- Activity TimelineSee important changes in chronological order.
- GTM changes / version monitoringFollow container and version changes.
- Event monitoringWatch event collection over time.
- Pixel & technology changesKnow when detected technologies change.
- Website HealthReview the environment around your tracking.
- Data Quality changesFollow measurement signals that need attention.
04 / Analyze
Move from a signal to an investigation.
Review health scores, issue summaries and individual checks. Compare available audit results, explore data quality findings, and decide where your team should investigate next.
- ViewsExplore changes in page-view signals.
- SessionsInvestigate shifts in session activity.
- Key events / conversionsReview changes in important outcomes.
- Purchase / ecommerce signalsInvestigate commerce measurement where available.
- Investigation contextConnect findings with changes in your measurement environment.
Implementation coverage
See more than GA4.
Bring your measurement plan, GA4, GTM, pixels, website health and data quality into one continuous process.
GA4 validation
Property settings, attribution, retention, key events, audiences and integrations.
GTM governance
Duplicate and paused tags, unused variables, consent controls and trigger quality.
BigQuery validation
Export coverage, missing data, schema and attribution quality.
Built for analytics professionals
Less manual work. More clarity.
We can spend hours creating it manually for them. In many cases, we have to test and validate all the tags. GA Auditor is the solution.
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As practitioners, the hardest part of working with Google Tag Manager is when an organization lacks institutional knowledge of which tags were implemented. We can spend hours creating it manually for them. In many cases, we have to test and validate all the tags. GA Auditor is the solution. I highly recommend it because it was designed by an industry expert.
It’s a great way to verify the work you’re doing in GTM and GA4 and catch anything you might have missed.
Read full testimonial
I'll admit I was skeptical at first, but after running the free audit I was thoroughly impressed. As someone who's spent years in GA4 and GTM, I already knew most of what it flagged. Still, having it all in one place, in a format I could reference with colleagues, was genuinely useful. It's a great way to verify the work you're doing in GTM and GA4 and catch anything you might have missed. Clean UI, and I appreciated the transparency around access: view-only permissions.
Keep your measurement working.
Plan what should be tracked. Validate the setup. Monitor changes. Analyze what needs attention.