Meta Pixel
Meta Pixel is a website measurement technology used with Meta advertising. It can send event signals that support conversion measurement and audience creation.
View details → Meta PixelGoogle Ads provides advertising and conversion measurement tools. Website tags can send browser-side conversion and audience signals to support campaign measurement.
Observed requests indicate browser-side signals during a scan. They cannot establish campaign performance, attribution quality, or account configuration.
Scan your siteBased on 146 publicly scanned websites.
of scanned websites have observable Google Ads signals (64 websites).
Monthly share of eligible publicly scanned websites. Each month has its own sample.
| Month | Adoption | Websites scanned |
|---|---|---|
| 2026-07 | 47.6% | 103 |
| 2026-08 | 46.7% | 30 |
| 2026-09 | 44.4% | 18 |
| 2026-10 | 28.6% | 7 |
| Technology combination | Share |
|---|---|
| Google Ads + Google Analytics 4 | 82.8% |
| Google Ads + Google Tag Manager | 81.3% |
| Google Ads + Meta Pixel | 65.6% |
| Google Ads + Adobe Target | 9.4% |
| Google Ads + Adobe Analytics | 6.3% |
These statistics are based exclusively on websites scanned through the GA Auditor public web scanner. GA Auditor detects technologies using publicly observable website signals such as HTML, JavaScript, network requests, cookies, endpoints, IDs, and other technology fingerprints.
Private GA Auditor customer workspace data is not included in these statistics.
Learn more about our methodology →Scan your site for free and get a detailed report of the analytics, marketing, advertising, consent, and tracking technologies detected.
Scan your site nowMeta Pixel is a website measurement technology used with Meta advertising. It can send event signals that support conversion measurement and audience creation.
View details → Meta Pixel