Tag Management Technologies

Discover the analytics, advertising, and measurement technologies behind modern websites. Explore what each technology does and the signals a public website scan can observe.

Google Tag Manager

Google Tag Manager helps teams deploy and manage website measurement and marketing tags through a container. It supports configuring when tags run and which data they use.

View details → Google Tag Manager

About this data

These statistics are based exclusively on websites scanned through the GA Auditor public web scanner. GA Auditor detects technologies using publicly observable website signals such as HTML, JavaScript, network requests, cookies, endpoints, IDs, and other technology fingerprints.

Private GA Auditor customer workspace data is not included in these statistics.

Learn more about our methodology →