Discover the analytics, advertising, and measurement technologies behind modern websites. Explore what each technology does and the signals a public website scan can observe.
Google Analytics 4 is Google’s event-based analytics platform for measuring website and app activity. It helps teams understand acquisition, engagement, and conversions across the customer journey.
View details → Google Analytics 4Adobe Analytics provides digital analytics for understanding customer behavior across websites and other digital experiences. Teams use it to explore traffic, engagement, and conversion journeys.
View details → Adobe AnalyticsMatomo is a web analytics platform available through self-hosted and cloud deployments. It helps website owners analyze visits, campaigns, and conversions.
View details → MatomoPiwik PRO offers analytics tools for teams measuring digital experiences and managing their measurement processes. Its analytics platform supports traffic and behavioral analysis.
View details → Piwik PROMixpanel is a product analytics platform that helps teams study user actions, funnels, and retention. Its event-based reporting supports evaluation of product engagement.
View details → MixpanelAmplitude provides digital product analytics for exploring behavior, conversion, and retention. Teams use event data to understand how people interact with their products.
View details → AmplitudeThese statistics are based exclusively on websites scanned through the GA Auditor public web scanner. GA Auditor detects technologies using publicly observable website signals such as HTML, JavaScript, network requests, cookies, endpoints, IDs, and other technology fingerprints.
Private GA Auditor customer workspace data is not included in these statistics.
Learn more about our methodology →