A practical GA4 auditing framework covering tracking, attribution, ecommerce, consent, GTM, reporting, governance, BigQuery, and implementation quality.
Free PDF checklist for GA4, GTM, ecommerce, attribution, privacy, and reporting audits.
Instant download • Free PDF checklist
A comprehensive checklist to audit your GA4 setup and ensure accurate, reliable, and actionable data.
Validate property configuration, enhanced measurement, filters, data retention, consent mode, and stream setup.
Review event naming, duplicate tracking, parameters, trigger quality, folders, and container health.
Validate purchase tracking, transaction IDs, UTMs, attribution quality, checkout flows, and revenue accuracy.
Review consent handling, PII exposure, reporting quality, audience setup, BigQuery exports, and governance processes.