GA Auditor Help Center

GA Auditor helps teams identify tracking, configuration, and data quality issues across GA4, Google Tag Manager, and BigQuery so they can trust their analytics data.

GA Auditor is built for marketers, analysts, agencies, ecommerce teams, and businesses that rely on GA4, GTM, or BigQuery for reporting and decision-making.

No, GA Auditor does not store your GA4 event-level or user-level data. We access the information necessary to perform audits and generate recommendations. Audit results and scores may be stored so you can review historical findings and track improvements over time.

GA Auditor only requests the permissions needed to perform the audits you choose to run. Depending on the audit type, this may include access to Google Analytics 4, Google Tag Manager, or BigQuery resources associated with your account.

If you have no remaining credits, you will not be able to run additional audits until more credits are added to your account. Existing audit results and historical findings will remain available for review.

Yes. You can revoke GA Auditor access through your Google account permissions at any time. Once access is removed, GA Auditor will no longer be able to retrieve information needed for future audits.

No. GA Auditor is designed to explain issues in plain language, prioritize what matters, and help both technical and non-technical users understand what needs attention.

GA Auditor can review GA4 settings, GA4 data quality, GTM configuration, and BigQuery-related tracking or reporting risks depending on the audit type selected.

After an audit completes, GA Auditor generates a health score, identifies issues, prioritizes recommendations, and provides detailed findings to help you improve the quality and reliability of your analytics implementation.

The score is a quick health indicator. A higher score usually means fewer critical issues, while a lower score means there may be tracking, configuration, or data quality problems that should be reviewed.

Audit scores are calculated based on the number and severity of issues identified during an audit. Critical issues generally have a greater impact on the score than minor recommendations. Scores are designed to help you quickly understand the overall health of your analytics implementation.

Scores may change when new issues are identified, existing issues are resolved, configuration changes are made, or GA Auditor introduces additional audit checks. Comparing audit results over time can help you understand what influenced the change.

GA Auditor continuously evolves as new audit checks, best practices, and platform changes are introduced. Existing audits may include additional checks over time to help identify new opportunities for improvement.

For active websites, campaigns, or ecommerce stores, running audits monthly is a good baseline. You should also run an audit after major site changes, GTM updates, consent changes, or GA4 setup changes.

No. GA Auditor identifies issues and provides recommendations, but it does not automatically modify your GA4, GTM, or BigQuery setup.

Insights help you monitor important changes in your analytics data and configuration. They highlight unusual patterns, opportunities, and potential issues so you can identify problems and trends without manually reviewing reports every day.

Yes. GA Auditor can review GA4 settings and data quality signals to help uncover common setup, reporting, and measurement issues.

Yes. GA Auditor can audit both standard GA4 properties and GA4 360 properties. The available checks depend on the data and configuration available within the property.

Yes. GA Auditor can review GTM containers for issues such as paused tags, unused triggers, unused variables, missing consent checks, duplicate GA4 tags, and other configuration risks.

Yes. GA Auditor includes BigQuery audit capabilities for teams using exported GA4 data or BigQuery-based reporting workflows.

No. BigQuery is not required. You can use GA Auditor for GA4 and Google Tag Manager audits without BigQuery. BigQuery audits are available for organizations that use BigQuery as part of their analytics workflow.

Yes. GA Auditor is designed to support agencies, consultants, and organizations that manage multiple analytics properties. Separate audits can be run for each client environment to help monitor implementation quality and data reliability.

Yes. GA Auditor offers a low-friction free audit option so users can see the type of issues and recommendations the platform provides before purchasing credits.

GA Auditor is designed around transparent pricing and audit credits rather than forcing every user into a recurring subscription.

Credits are used to run audits. Different audit types may consume credits depending on the audit selected and the account plan.

No. Purchased audit credits do not expire and remain available in your account until they are used.

Yes. Additional audit credits can be purchased whenever you need them, allowing you to run more audits without waiting for a subscription renewal period.

If you have no remaining credits, you will not be able to run additional audits until more credits are added to your account. Existing audit results and historical findings will remain available for review.