What Is Your Website Really Doing? Introducing Website Health in GA Auditor

Most organizations know what they expect their website to be doing.

They know which analytics tools they installed. They know which marketing platforms they use. They may even know which cookies and third-party services are supposed to be present.

But what is the website actually doing when someone visits it?

That’s the question behind the new Website Health feature in GA Auditor.

Go Beyond GA4 and GTM Audits

GA Auditor started with a simple goal: help organizations identify issues in their Google Analytics and Google Tag Manager implementations.

But your analytics implementation doesn’t operate in isolation.

Modern websites can load dozens of technologies, set cookies, communicate with third-party domains, and operate under security policies such as Content Security Policy (CSP).

That makes it useful to have a broader view of what the browser actually observes.

With Website Health, enter your website URL and run a scan. GA Auditor can surface information such as:

  • Technologies observed on the website
  • Cookies observed during the scan
  • Third-party domains the website communicates with
  • Content Security Policy (CSP) status
  • CSP and third-party resource details
  • Other website implementation observations

Instead of checking these areas separately, you get a centralized view of your website’s observed behavior.

Why Does This Matter?

Websites change constantly.

A new marketing pixel gets added. A tag starts loading another third-party service. A vendor introduces a new domain. Cookies change. A CSP gets modified—or perhaps your website doesn’t have a CSP at all.

Many of these changes are perfectly legitimate.

The challenge is simply knowing what is there.

Website Health gives analytics, marketing, development, privacy, and security teams a starting point for asking better questions:

Do we recognize these technologies?

Are these third-party domains expected?

What cookies are being observed?

Does the site have a Content Security Policy?

Is what we’re seeing consistent with how we believe the site is configured?

GA Auditor doesn’t assume that a third-party resource is bad or that every observation represents a problem. It gives you visibility so your team can decide what deserves further review.

See What Your Website Is Actually Doing

You don’t need to manually dig through browser developer tools just to get started.

Run a Website Health scan and see what GA Auditor observes.

Sign up for GA Auditor and scan your website today.

Your website may be doing exactly what you expect.

Or you might discover something you didn’t know was there.

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