Why Every Business Needs a Google Analytics Audit (Even If You Think Your Setup Is Fine)
If you’re running marketing campaigns today, chances are you’re using Google Analytics 4 (GA4) to measure results. But here’s the hard truth: most GA4 setups are not as reliable as marketers assume. Over the years, we’ve seen common issues such as: Each of these issues leads to decisions being made on inaccurate data. Imagine reallocating…