Audit

IntroGA4 is powerful, but misconfigurations can quietly derail your reports. Here are five red flags: ClosingIf you’ve noticed any of these in your reports, it’s time for an audit. Follow this blog for actionable GA4 fixes — and get notified when GAAuditor launches by joining the waitlist.

If you’re running marketing campaigns today, chances are you’re using Google Analytics 4 (GA4) to measure results. But here’s the hard truth: most GA4 setups are not as reliable as marketers assume. Over the years, we’ve seen common issues such as: Each of these issues leads to decisions being made on inaccurate data. Imagine reallocating…