When teams think about a GA4 and Google Tag Manager (GTM) audit, they usually focus on: But there’s one critical piece that often gets ignored: 👉 Documentation And yet, in most cases, poor or missing documentation is the root cause of many GTM issues—not just a side problem. Documentation Isn’t Just “Nice to Have” In…
If you’ve ever looked at a spike or drop in your GA4 data and thought… 👉 “What happened here?”👉 “Was this a campaign, a bug, or just random?” You’re not alone. This is one of the biggest gaps in digital analytics today—and it’s exactly where annotations become incredibly powerful. What Are GA4 Annotations? Annotations are…
Most marketers think their GA4 setup is “fine.” Until it isn’t. GA4 is powerful, but it’s also packed with quiet, easy-to-miss settings that can quietly ruin your data quality. These issues don’t throw an error, they don’t send an alert — they just sit there in the background slowly breaking your reports. Here are 10…
If you’ve ever wondered whether your GA4 setup is actually tracking data correctly, you’re not alone.Most GA4 properties we review have missing events, duplicate tags, or broken configurations — and businesses only discover the issues after losing valuable data. That’s exactly why we built GA Auditor — an intelligent, easy-to-use tool that helps you audit,…
If you’ve already linked your Google Analytics 4 (GA4) property to BigQuery for raw-data export, you’re ahead of the curve. But simply exporting the data isn’t enough — without regular auditing you may be building dashboards on shaky ground. This post walks you through why auditing matters, how to do it in BigQuery, and how…
If you want to back up your setup, share it with a teammate, or run an audit in a tool like GTM Scanner, the first step is exporting your Google Tag Manager (GTM) container. Here’s how you can do it in just a few clicks. Step 1: Log in to GTM Step 2: Navigate to…
Bad data isn’t just inconvenient — it’s expensive. Real-world costs of broken tracking ClosingThe cost of not auditing is almost always higher than the cost of auditing.
Google Tag Manager (GTM) is a marketer’s best friend. But like any tool, it can quickly become messy. Why GTM needs auditing How an audit helps Pro tipSchedule a GTM audit at least twice a year, or every time you restructure your campaigns.
IntroGA4 is powerful, but misconfigurations can quietly derail your reports. Here are five red flags: ClosingIf you’ve noticed any of these in your reports, it’s time for an audit. Follow this blog for actionable GA4 fixes — and get notified when GAAuditor launches by joining the waitlist.
If you’re running marketing campaigns today, chances are you’re using Google Analytics 4 (GA4) to measure results. But here’s the hard truth: most GA4 setups are not as reliable as marketers assume. Over the years, we’ve seen common issues such as: Each of these issues leads to decisions being made on inaccurate data. Imagine reallocating…