Why Every Business Needs a Google Analytics Audit (Even If You Think Your Setup Is Fine)
If you’re running marketing campaigns today, chances are you’re using Google Analytics 4 (GA4) to measure results. But here’s the hard truth: most GA4 setups are not as reliable as marketers assume.
Over the years, we’ve seen common issues such as:
- Events not firing correctly.
- Conversions set up in ways that double-count or under-count.
- Data discrepancies between GA4 and ad platforms.
- Bloated GTM containers with paused or duplicate tags.
Each of these issues leads to decisions being made on inaccurate data. Imagine reallocating ad budget based on “conversions” that were never real — or presenting reports to leadership that don’t reflect the truth.
This is where an analytics audit comes in. Just like you wouldn’t run your business finances without checks and balances, your analytics setup also deserves a regular health check.
An audit helps you:
- Identify missing or broken tracking.
- Clean up legacy tags, triggers, and variables.
- Ensure compliance with privacy regulations.
- Build confidence that your reports actually reflect user behavior.
And here’s the kicker: even if you think your GA4 setup is fine, chances are there are hidden issues under the surface. We see it all the time.
👉 Over the next few weeks on this blog, we’ll be sharing tips, checklists, and best practices for GA4 and GTM audits — and soon, we’ll introduce a tool that automates much of this process for you.
Stay tuned — and in the meantime, if you’d like to be the first to know when the tool is live, join the waitlist here.