How to Export Your Google Tag Manager (GTM) Container

If you want to back up your setup, share it with a teammate, or run an audit in a tool like GTM Scanner, the first step is exporting your Google Tag Manager (GTM) container. Here’s how you can do it in just a few clicks.

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Step 1: Log in to GTM

1. Go to tagmanager.google.com.
2. Choose the Account and Container you want to export.

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Step 2: Navigate to the Admin Section

1. In the left-hand menu, click Admin.
2. Under the Container column, click Export Container.

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Step 3: Choose the Version

You’ll have two main options:

• Latest Version – Exports the last published version of your container.
• Workspace – Exports the current draft, including any unpublished changes.

Choose the one that fits your needs.

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Step 4: Download the JSON File

1. Once you choose the version, GTM will generate a .json file.
2. Save it to your computer — this is your container export.

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Step 5: Use the Export

• You can import it back into GTM (as a new container or workspace).
• Or, you can upload it to auditing tools (like GA Auditor) to check for errors, unused tags, missing consent, and more.

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Pro Tips

• Always name and date your export files so you can track versions.
• If you’re sharing with others, remember the file contains all tags, triggers, and variables, so handle it securely.
• For audits, exporting the workspace is usually best, since it includes your latest edits.