Why a Complete Analytics Audit Must Include GTM, GA4 Configuration, GA4 Data, and BigQuery Data
If you’ve ever tried to diagnose why your Google Analytics 4 (GA4) data doesn’t look right, you already know that auditing analytics data is like peeling an onion. There are multiple layers, each revealing something deeper.Many marketers check only the surface (GA4 reports) and miss what’s actually causing the problem underneath. A truly reliable analytics…