The True Cost of Bad Analytics Data
Bad data isn’t just inconvenient — it’s expensive. Real-world costs of broken tracking ClosingThe cost of not auditing is almost always higher than the cost of auditing.
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GTM Audits: What They Are and Why They Matter
Google Tag Manager (GTM) is a marketer’s best friend. But like any tool, it can quickly become messy. Why GTM needs auditing How an audit helps Pro tipSchedule a GTM audit at least twice a year, or every time you restructure your campaigns.
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5 Signs Your GA4 Setup Might Be Misleading You
IntroGA4 is powerful, but misconfigurations can quietly derail your reports. Here are five red flags: ClosingIf you’ve noticed any of these in your reports, it’s time for an audit. Follow this blog for actionable GA4 fixes — and get notified when GAAuditor launches by joining the waitlist.
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Why Every Business Needs a Google Analytics Audit (Even If You Think Your Setup Is Fine)
If you’re running marketing campaigns today, chances are you’re using Google Analytics 4 (GA4) to measure results. But here’s the hard truth: most GA4 setups are not as reliable as marketers assume. Over the years, we’ve seen common issues such as: Each of these issues leads to decisions being made on inaccurate data. Imagine reallocating…